Moneyfesting has been around for over a year now. What once sounded like a pipe dream - starting my own brand - became a reality in 2025. I began working on this project from my bedroom as early as the beginning of 2024. Despite a lack of experience, limited financial resources, and a big dream, what is now Moneyfesting took shape step by step.

The year 2025 was marked by ups and downs for me. I was able to gain countless new experiences: organizing my first photo shoot, collaborating with friends on creative projects, packing the first orders, and learning to take on responsibility under time pressure. Each of these experiences helped me grow as a person and as a founder.

Until now, Moneyfesting has primarily been a streetwear label. Characterized by urban aesthetics, eye-catching prints, and oversized pieces. Every single project was unique and brought me great joy.

But just as people evolve, so do their visions. Over the past few months, my taste, my perspective on fashion, and my ideas about what I want to express with this brand have fundamentally changed. I’ve reached a point where the brand’s previous stylistic direction no longer fully reflects who I am today and the values I want to convey.

Yet the core message of Moneyfesting remains unchanged: Pursue your dream, no matter what situation you find yourself in. Moneyfesting stands for the rejection of conformity. It stands for the belief that no one has to simply accept their place in the world if it doesn’t align with the person they want to be. Conformity means the loss of individuality. You may exist, but you’re not living the life you truly desire. The future belongs to those who hold fast to their vision and have the courage to forge their own path. Those who bow exclusively to the expectations of others ultimately live a life for someone else.

That’s why it’s clear to me that Moneyfesting must take the next step. Not because the direction so far was wrong, but because it was part of an evolution. The values remain the same, but the way they are expressed will change.

I am grateful to everyone who has accompanied and supported me on this journey so far. Without you, Moneyfesting would not be where it is today. I look forward to writing the next chapter together.